reelax | Digital marketing

Rebranding and visual language for reelax by Rotem Hadar, a digital marketing brand for business owners offering social media management, content shoot days, courses and a community. The process included a logo and a symbol built on the letter a, a palette of red, blue, black and white, and applying the language to the Instagram profile, app icon and branded merchandise. The language plays on the contrast between the name reelax and the tagline TAKE IT SERIOUSLY: a light approach to serious work.