typography does a business good
I came across Red Interactive Agency website while reading up on good typography website (I’ve got to say this is one of the best websites I’ve seen this decade). I believe typography is very important in a website because you only have few seconds, if that, of your audience’s attention to make your first impression and one of the main ways to do that is by providing them exactly what they are looking for in a clear, visually appealing manner. Every time I come across a site with contents in tiny text, crazy colors, or in irregular alignment, I usually just click back and find another site. With so many websites out there in this day and age, great representation is not something you should do but must do because otherwise, the audience can and will find what they want elsewhere. Also, poor presentation on the website leads the audience to doubt the integrity of the content as well as the company so it is very crucial to make sure the face of your business on the web is not just a pretty one but trustworthy one as well.
